How to Set Up Pinterest Tags on Your Website Using OzSpeed hPanel

The Pinterest Tag is a powerful tool that helps you track user actions on your website and optimize your Pinterest ad campaigns. By installing the Pinterest Tag, you can measure conversions, track specific user behaviors, and gather valuable data to enhance your marketing efforts. Here’s a step-by-step guide on how to set up Pinterest Tags using OzSpeed’s hPanel.

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Step 1: Create a Pinterest Business Account #

To use the Pinterest Tag, you need a Pinterest Business Account.

How to Set Up a Business Account: #

1. Go to Pinterest Business and click Join as a Business.
2. Fill in your business details and complete the setup.
3. Once your account is set up, go to the Ads Manager.

Tip: #

• Use a business email address for better support and access to Pinterest advertising tools.

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Step 2: Create a Pinterest Tag #

The Pinterest Tag is a piece of JavaScript code that you need to add to your website.

How to Create a Pinterest Tag: #

1. Log in to your Pinterest Business Account.
2. Go to Ads > Conversions in the top menu.
3. Click on Pinterest Tag and then Create Tag.
4. Copy the Base Code provided by Pinterest.

Example: #

htmlCopy code<script>
!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(Array.prototype.slice.call(arguments))};var n=window.pintrk;n.queue=[],n.version="3.0";var t=document.createElement("script");t.async=!0,t.src=e;var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
pintrk('load', 'YOUR_TAG_ID');
pintrk('page');
</script>
<noscript><img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?event=init&tid=YOUR_TAG_ID&noscript=1" /></noscript>

Tip: #

• Replace YOUR_TAG_ID with your actual Pinterest Tag ID.

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Step 3: Add the Pinterest Tag to Your Website in hPanel #

You need to paste the Pinterest Tag code into your website’s Header Code section using hPanel.

How to Add the Pinterest Tag: #

1. Log in to hPanel at ozspeed.com.au.
2. Go to Website Settings > Custom Code.
3. Paste the Pinterest Tag code in the Header Code section.
4. Click Save.

Tip: #

• Placing the code in the Header section ensures it loads on every page of your website.

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Step 4: Verify the Pinterest Tag Installation #

After adding the Pinterest Tag, verify that it is working correctly using the Pinterest Tag Helper browser extension.

How to Verify: #

1. Install the Pinterest Tag Helper extension from the Chrome Web Store.
2. Open your website in a new tab and navigate to a page with the tag installed.
3. Click on the Pinterest Tag Helper icon to check if the tag is firing correctly.

Tip: #

• If the tag is not detected, clear your browser cache and check for any errors in the Console tab of the browser developer tools.

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Step 5: Set Up Event Tracking #

To get the most out of your Pinterest Tag, set up additional event tracking for specific user actions (e.g., Add to Cart, Checkout, Sign Up).

Common Events: #

• PageVisit: Tracks when users visit any page on your site.
• Signup: Tracks when users sign up for an account.
• Lead: Tracks when users submit a form.
• AddToCart: Tracks when users add items to their shopping cart.
• Checkout: Tracks when users complete a purchase.

Example of an Add to Cart Event: #

htmlCopy code<script>
pintrk('track', 'AddToCart', {
  value: 25.00,
  currency: 'USD'
});
</script>

Tip: #

• Add event tracking code snippets in the relevant sections of your website (e.g., after a form submission or checkout process).

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Step 6: Monitor Performance in Pinterest Ads Manager #

Once the Pinterest Tag is installed and event tracking is set up, monitor your tag performance in Pinterest Ads Manager.

How to Monitor: #

1. Go to Ads > Conversions in Pinterest Ads Manager.
2. Check the Tag Overview to see real-time data and conversions.
3. Review the Event History to ensure all events are firing correctly.

Tip: #

• Use the data collected to optimize your Pinterest ad campaigns and retarget website visitors effectively.

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Troubleshooting Tips #

1. Pinterest Tag Not Firing:
   • Ensure the tag code is placed in the Header Code section of hPanel.
   • Use the Pinterest Tag Helper extension to check for errors.
2. Events Not Tracking Correctly:
   • Double-check the event code snippets for typos or missing parameters.
   • Test the events using the Pinterest Tag Helper and the browser Console tab.
3. Data Not Appearing in Ads Manager:
   • It may take up to 24 hours for data to appear in Pinterest Ads Manager.
   • Verify that your website is receiving traffic and that users are interacting with the tracked elements.

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Additional Tips: #

• Test Your Tag on Multiple Devices: Ensure the Pinterest Tag works on both desktop and mobile versions of your website.
• Use Tag Manager for Advanced Implementations: Consider using Google Tag Manager to manage your Pinterest Tag along with other tracking codes.
• Optimize for Retargeting: Use the collected data to create retargeting audiences and optimize your Pinterest ad campaigns.